One of its most important functions is to provide key information about the German glass industry and about glass as a material not only to industrial users and decision-makers, but also the craft and retail trades, opinion leaders in the fields of science, research, politics and media, as well as to consumers. BV Glas also represents its members’ interests in the public sphere. For example, it assumes a coordinating role by liaising between members when the glass industry develops overarching national or international standards. BV Glas’s mission is also to educate people about how original, individual and versatile glass is. As the central association for the German glass manufacturing industry, it is a key national and international player in all important areas of economic policy.